SneakerHub is a leading company in the sneaker trading market, specializing in the buying and selling of exclusive and limited-edition footwear. Founded by a group of sneaker enthusiasts passionate about fashion and urban culture, the company quickly gained a reputation as a reliable provider of authentic and high-quality sneakers. 

SneakerHub began when a group of friends decided to turn their passion for sneakers into a promising business. With in-depth knowledge of brands, models, and market trends in the sneaker industry, they saw an opportunity to create a company that catered to both avid collectors and everyday consumers seeking unique footwear.

Since its inception, SneakerHub has established itself as a reference in the industry, ensuring authenticity and quality with every pair of sneakers traded. Their commitment to providing an exceptional sneaker buying experience helped build a loyal customer base and solidify their reputation in the market.

To further drive SneakerHub's success, the team has decided to invest in creating a customized data analysis dashboard, allowing for a comprehensive view of key business metrics and indicators. The main business requirements for the dashboard are as follows:

1. Total Sales:

   • View the total value of sneaker sales, highlighting the overall business performance.

2. Sales by Month:

   • Present a graph or table displaying monthly sneaker sales over time, aiding in the identification of seasonal patterns and trends.

3. Quantity of Sneakers Sold per Day:

   • Provide a daily visualization of the quantity of sneakers sold, enabling the detection of sales fluctuations and potential trends.

4. Sales by Sneaker Brand:

   • Show sales segmented by sneaker brand, providing insights into the most popular brands and their performance.

5. Expenses on Sneakers:

   • Include a dedicated section highlighting expenses incurred in purchasing sneaker inventory.

6. Profit:

   • Display the overall profit of the company, calculated as the difference between total sales and expenses on sneakers.

SneakerHub recognizes the importance of these requirements in monitoring business performance, identifying growth opportunities, and making data-driven strategic decisions.

By investing in a customized dashboard, the company aims to provide a clear and concise view of its key business metrics.

SneakerHub hired Telmo Santos to build the dashboard below: